• Unified Business Solutions integration by replacing a proprietary API with a developer-friendly TypeScript SDK, executing a zero-churn rollout, aligning with Wix’s “Single API” vision.

• Driving a ground-up evolution of the Wix Code framework. Replacing the legacy build tool, enabling local-first builds, and introducing a dual syntax (manifest-based for power users, scaffolded for casual creators) to align with an open, AI-first “Single-API” vision.

• Led tech stack modernization for external developers, enabling AI-first development and moving to non-proprietary runtime and hosting solutions.

• Improved developer experience by introducing CI/CD pipeline and proto-Stage environment, coordinating six different teams to streamline build processes and provide code validations.

• Launched a startup, achieving 100K MAUs and $0.5M annual revenue within a year.

• Managed R&D team and animation studio, consisting of 12 engineers and artists.

• Raised $1M in seed investment and $0.5M through Kickstarter campaign.

• Drove data-backed product tweaks that lifted conversions 30% and revenue about 40%.

• Secured a 5‑year white‑label partnership, delivering $1 M upfront NRE plus $0.75 M ARR.

• Defined product strategy for a Distributed‑Ledger banking solution, crafting vision and business cases that secured executive approval and regulatory alignment.

• Digitized the end‑to‑end guarantee process, authoring PRDs and wireframes and shipping the MVP to production within 12 months.

• Directed two Agile squads (10 developers, 2 PMs) through Scrum sprints, establishing backlog‑grooming, velocity metrics, and continuous delivery.

• Created a 5-year comprehensive strategy for a small retail bank forecasting 6%-10% YoY revenue growth.

• Drove business transformation for retail bank operating model, creating efficiency gains of ~$8M p.a.

• Developed GTM strategy for RPA practice, securing seven pilot programs in its first year.

• Authored 200+ intelligence reports guiding product strategy for banking clients and government offices.